A Drawback of Direct Marketing Is That It

question 33

Multiple Choice

A drawback of direct marketing is that it:

• A) can deprive customers of their privacy.
• B) is relationship oriented.
• C) is more public than mass media.
• D) does not allow marketers to test different creative executions like mass media does.
• E) is limited to one primary medium-direct mailing.

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Definitions:

Budget Act

Legislation outlining how the government will manage its finances, including spending and revenue collection.

Fiscal Policy

Economic strategies involving tax and expenditure decisions by the government to affect the national economy.

Deflationary Gap

A situation in which the total spending in an economy is lower than the necessary amount to achieve full employment or potential output.

GDP

Gross Domestic Product, the total value of all goods and services produced within a country over a specified period.