_____ Lists Are the House Lists of Other Direct-Mail Advertisers

question 48

Multiple Choice

_____ lists are the house lists of other direct-mail advertisers and they can be rented with a wide variety of demographic breakdowns.

• A) Self-mailer
• B) Sampling
• C) Rebate
• D) Premium
• E) Mail-response

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Definitions:

Corporate Articles

Legal documents filed with a governmental body to formally establish the existence of a corporation under the law.

Equity

A measure of ownership interest in a corporation or asset, reflecting the residual value to shareholders after debts and liabilities have been settled.

Securities

Financial instruments representing ownership (stocks), a debt agreement (bonds), or rights to ownership (derivatives).

Ownership

The legal right to possess, use, control, and dispose of property or an item.