The Objective of Personal Selling in an IMC Program Is

question 29

Multiple Choice

The objective of personal selling in an IMC program is to:

• A) make communication between sellers and buyers nonpersonal.
• B) create primarily transactional relationships between retailers and sellers.
• C) build a relationship that will provide long-term benefits to both buyers and sellers.
• D) shift from being labor intensive to being capital intensive.
• E) lower selling costs.

---

Definitions:

Intrinsic

Referring to something that is inherent or essential to the nature of something else, often used to describe values or properties that are an integral part of an object or concept.

Extrinsic

Not inherent or essential, coming from the outside, or external to something.

Heisenberg Uncertainty Principle

A fundamental theory in quantum mechanics stating that it is impossible to simultaneously determine both the position and momentum of a particle with absolute precision.

Rational Freedom

The ability to make choices based on reasoning and logical deliberation, free from irrational forces or constraints.