The Two Processes Required to Work with a Marketing Database

question 41

True/False

The two processes required to work with a marketing database are data storage and data retrieval.

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Definitions:

Lump-Sum Tax

A tax that is of a fixed amount and does not vary with the taxpayer’s income level or asset value.

Consumption Tax

A levy imposed on the acquisition of goods and services, charged at the time of purchase.

Income Tax

A charge imposed by authorities on the earnings of individuals and enterprises operating within their territory.

Marginal Tax Rate

The rate at which the last dollar of income is taxed, indicating how much of an additional dollar earned will be taken in taxes.