Which of the Following Is True of Database Marketing

question 10

Multiple Choice

Which of the following is true of database marketing?

• A) Its drawback is that it is not a cost effective way to increase sales.
• B) It helps maintain a pool of data on current and prospective customers.
• C) It uses solely direct mail to reach out to customers.
• D) It is the striking opposite of direct marketing.
• E) It is limited to databases related to mail order and catalog sales.

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Definitions:

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The ability to depend on oneself for various needs, making one confident in their independence and resourcefulness.

Aggressive

Characterized by or exhibiting forceful actions or attitudes, often with the intention to dominate or assert oneself.

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Children who are the first offspring born to a set of parents, often discussed in developmental psychology for their unique social and psychological traits.

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