The Kind of Advertising Direct Marketers Use Is Called Direct-Response

question 91

Multiple Choice

The kind of advertising direct marketers use is called direct-response advertising.This is because:

• A) it is restricted to direct-mail advertising.
• B) responses from prospective customers cannot be tallied.
• C) advertising is limited to requests for information.
• D) it allows manufacturers to make trade deals directly with retailers.
• E) direct marketing efforts are aimed at stimulating action from the customer.

---

Definitions:

Long-Run Aggregate-Supply

The total quantity of goods and services that producers in an economy are willing and able to supply at a full employment level, without any changes in the price level over the long term.

Short Run Aggregate Supply

The total supply of goods and services that businesses in an economy plan on selling during a short time period, assuming that the prices of resources do not change.

Price Level

A mean value of present prices for all goods and services in the economy, indicating the level of inflation or deflation.

Quantity of Output

The total amount of a particular good or service that is produced by a firm or economy.