Which of the Following Is a Reason Why an Advertiser

question 66

Multiple Choice

Which of the following is a reason why an advertiser would decide against using direct marketing?

• A) It does not allow advertisers to determine the cost per response.
• B) It is the least effective way of developing a good database.
• C) It does not offer convenience to time-sensitive consumers like mass media does.
• D) It does not help advertisers in judging the effectiveness of the medium they are using.
• E) It is more costly than mass media to build an image for a product.

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Definitions:

Trust

A confidence that others will provide benefits and/or not harm you, even if they may be tempted to do otherwise.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or societal expectations.

Layman's Terms

An expression used to describe the simplification of complex technical or specialized language into terms understandable by the general public.

Dining in Groups

The social activity of eating meals together with a number of people, which can influence food choices and consumption behaviors.