Which of the Following Statements About Telemarketing Is True

question 93

Multiple Choice

Which of the following statements about telemarketing is true?

• A) It costs more money than personal selling.
• B) It is more effective than personal selling.
• C) Its primary form is person-to-person selling.
• D) It is also known as door-to-door sales.
• E) It is a direct-sales strategy.

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Definitions:

Recognize

The cognitive process of identifying a previously encountered or learned piece of information or object.

Relearning

The process of learning material or skills that were previously learned and then forgotten.

Encoding Specificity Principle

A principle in psychology that suggests the recall of information is more effective when the context at the time of encoding matches the context at the time of retrieval.

State-Dependent Memory

The phenomenon where information learned in a particular state or context is better recalled when in that same state or context.