Which of the Following Is True of Personal Direct Selling

question 37

Multiple Choice

Which of the following is true of personal direct selling?

• A) It is also known as forward buying.
• B) It consists of two main forms-diverting and direct-mail advertising.
• C) It is a process in which a representative convinces the customer of a product's value.
• D) It takes place at a fixed retail location.
• E) It is defined as personal selling only if it leads to a sale.

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Definitions:

Transformational Leadership

A leadership approach that causes change in individuals and social systems, inspiring followers to exceed their own interests for the good of the group.

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