An IMC Should Reduce the Cost of Personal Selling By

question 82

Multiple Choice

An IMC should reduce the cost of personal selling by:

• A) eliminating the need for database management.
• B) communicating relevant information about the company before the sales call.
• C) replacing the company's sales force with customer service representatives.
• D) converting personal selling into a one-on-one medium.
• E) making personal selling labor intensive.

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Definitions:

Strict Liability

Liability regardless of fault. In tort law, strict liability may be imposed on defendants in cases involving abnormally dangerous activities, dangerous animals, or defective products.

Sellers

Individuals or entities that offer goods or services in exchange for compensation.

Goods

Tangible personal property that includes a wide range of objects such as appliances, furniture, electronics, and more.

Wholesalers

Entities in the supply chain that buy large quantities of goods from manufacturers to resell to retailers or directly to the consumers.