A Disadvantage of Sales Promotion Is That

question 73

Multiple Choice

A disadvantage of sales promotion is that:

• A) it does not add immediate value to a brand.
• B) it does not help in building market value.
• C) it can draw competitors into a price war if overly aggressive sales promotions are used.
• D) it cannot be used by manufacturers and wholesalers in the marketing channel.
• E) it is less effective than advertising in motivating customers to switch to a new brand.

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