A Push Strategy Is

question 45

Multiple Choice

A push strategy is:

• A) primarily created to generate publicity for a product among consumers.
• B) designed to gain shelf space.
• C) developed to attract customers.
• D) created to increase demand for a product.
• E) build traffic and promote impulse buying.

---

Definitions:

Buyer

A buyer is an individual or entity that purchases goods or services.

Preapproach

The preparation and research phase before direct contact with a potential customer, aiming to increase the chances of a successful sales interaction.

Selling Process

A sequence of steps taken by a seller to persuade a potential buyer to make a purchase, typically including stages such as prospecting, presenting, handling objections, and closing the sale.

Need-Satisfaction

A sales approach focused on identifying and meeting the explicit needs of the customer.