Which of the Following Statements Is True of Transit Advertising

question 2

Multiple Choice

Which of the following statements is true of transit advertising?

• A) Transit advertising is not useful for national marketers.
• B) Standardization and better research have made transit advertising more attractive to national advertisers.
• C) Local advertisers typically do not use transit advertising because they cannot tailor it to their own needs.
• D) It is impossible to measure the reach or frequency of transit advertising.
• E) Transit advertising is ineffective when used in conjunction with outdoor posters and bulletins.

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Definitions:

High-Profile Marketing

Marketing strategies aimed at attracting maximum public attention and visibility, often through the use of celebrities or large-scale campaigns.

Value Creation

The process of maximizing the difference between a customer’s willingness to pay and the cost of a product.

Value Capture

The process of maximizing the portion of that value the company keeps.

Low-Cost Strategy

A strategy that helps companies succeed through efficiencies and by reducing costs.