In Transit Advertising,which of the Following Holds True If an Advertiser

question 51

Multiple Choice

In transit advertising,which of the following holds true if an advertiser has bought a total bus?

• A) The advertiser has bought an entire bus.
• B) The advertiser has bought all the inside space on a group of buses.
• C) The advertiser will obtain a 100 percent reach.
• D) The advertiser has bought all the exterior space on a bus.
• E) The advertiser has bought a full showing.

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Definitions:

Broad Segmentation Bases

General criteria used to categorize and define groups within a market, such as age, gender, income levels, or location.

Measurable

Capable of being measured or quantified, allowing for the assessment of performance against specific benchmarks or criteria.

Differentiable

The ability of a product or service to be distinguished from others due to unique features or characteristics.

Geographic Segmentation

Segmentation that divides markets into groups such as nations, regions, states, and neighborhoods.