Which of the Following Is True of Electronic Signs

question 30

Multiple Choice

Which of the following is true of electronic signs?

• A) Retail stores pay nothing for electronic signs and receive 25 percent of the advertising revenue.
• B) It is an expensive medium for advertisers with respect to its reach.
• C) It refers to a cross between traditional billboards and transit advertising.
• D) It solely displays graphic messages and avoid text messages.
• E) They are jumbo full-color transparencies back lighted by fluorescent tubes and running the length of a bus.

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Definitions:

Neutral Audience

A group of readers or listeners who neither strongly support nor oppose the message being communicated, requiring a balanced approach.

Receptive Audience

A group of individuals who are open and willing to listen to or accept the information presented to them.

Meeting Minutes

A written record of the main points, decisions, and actions agreed upon during a meeting.

Individuals Present

The number or makeup of people currently at a location, event, or within a specific group or organization.