Which of the Following Is True of Product Packaging

question 61

Multiple Choice

Which of the following is true of product packaging?

• A) Once the product is purchased, the role of packaging is complete.
• B) Packaging design is not as important as advertising in building a product's brand image.
• C) Buying packaging material for products includes two major phases: investing and purchasing.
• D) Packaging establishes or reinforces the brand's personality at the point of sale.
• E) Packaging does not influence the product message.

---

Definitions:

Recency Effect

The tendency to remember the most recently presented items or experiences more effectively than those presented earlier.

Long-Term Memory

The vast memory depository containing all of an individual’s knowledge and beliefs—including all those not in use at any given time.

Three-Stage Model

A framework in cognitive psychology that divides memory into three distinct stages: sensory memory, short-term memory, and long-term memory.

Long-Term Memory

The phase of the memory process that allows the storage of information over extended periods, potentially lifelong.