Which of the Following Statements About Product Packaging Is True

question 68

Multiple Choice

Which of the following statements about product packaging is true?

• A) Ad agencies are always involved in packaging decisions.
• B) As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials decreases.
• C) Packaging design is as important as advertising because consumers respond to packaging intuitively.
• D) After products are purchased, their packages have no role to play as they are discarded.
• E) Packaging only serves as an advertising medium; it does not protect the product.

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Definitions:

Inflation

The quickness at which the comprehensive level of goods and services' prices rises, corroding purchasing ability.

Real Income

The earning power of a person's money, considering the effects of inflation on purchasing power.

Wages

Payment to resource owners for their labor.

Externality

A consequence of an economic activity experienced by unrelated third parties; it can be either positive or negative.