Which of the Following Holds True When an Outdoor Advertiser

question 66

Multiple Choice

Which of the following holds true when an outdoor advertiser buys 100 gross rating points?

• A) The advertiser has bought 100 percent of the billboards owned by that particular outdoor advertising company within a specified area.
• B) The advertiser has been guaranteed that 100 percent of the population will be exposed to its outdoor advertising daily.
• C) The advertiser has paid 100 percent of the rate card price for as many panels as it chooses to utilize.
• D) The advertiser's message will appear on 100 posters.
• E) The advertiser's message will appear on as many panels as needed to provide a daily exposure theoretically equal to the market's total population.

---

Definitions:

Older Drivers

Individuals within an older age bracket, typically senior citizens, who are active drivers.

Senescence

The process of aging where cells lose the power to divide and grow, affecting the function of organisms over time.

Myelination

The process of forming a myelin sheath around the axons of neurons to insulate them and increase the speed of neural signal transmission.

Neurotransmitter

A brain chemical that carries information from the axon of a sending neuron to the dendrites of a receiving neuron.