Which of the Following Is True of Product Packaging

question 61

Multiple Choice

Which of the following is true of product packaging?

• A) Once the product is purchased, the role of packaging is complete.
• B) Packaging design is not as important as advertising in building a product's brand image.
• C) Buying packaging material for products includes two major phases: investing and purchasing.
• D) Packaging establishes or reinforces the brand's personality at the point of sale.
• E) Packaging does not influence the product message.

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Definitions:

Sales Returns

Refers to the process of products being returned by customers to the seller for a refund or exchange.

Freight-In

The cost associated with transporting goods or materials into a business, which is often added to the cost of inventory.

Retail Inventory Method

An accounting method used by retailers to estimate inventory cost by relating the cost of goods sold to retail sales.

Net Sales

The amount of revenue a company generates from its sales activities after deducting any returns, allowances, and discounts.