Which of the Following Statements About Product Packaging Is True

question 68

Multiple Choice

Which of the following statements about product packaging is true?

• A) Ad agencies are always involved in packaging decisions.
• B) As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials decreases.
• C) Packaging design is as important as advertising because consumers respond to packaging intuitively.
• D) After products are purchased, their packages have no role to play as they are discarded.
• E) Packaging only serves as an advertising medium; it does not protect the product.

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Definitions:

Checkers Speech

A famous speech by Richard Nixon in 1952 in which he defended himself against accusations of improprieties, using his family dog, Checkers, to evoke emotional appeal.

Gamal Nasser

An Egyptian political leader who served as the President of Egypt from 1956 until his death in 1970, known for his policies of Arab nationalism and socialism.

Shelly V. Kraemer

A landmark United States Supreme Court case that addressed the legality of racially restrictive housing covenants.

American National Exhibition

A showcase event, often referring to ones held during the Cold War era, intended to display American culture, technology, and achievements.