Which of the Following Is True of a Premium

question 7

Multiple Choice

Which of the following is true of a premium?

• A) A premium is always given free as a goodwill item.
• B) To get a premium, a recipient must perform some action advantageous to the advertiser.
• C) A premium is less valuable than an advertising specialty.
• D) A premium encompasses the physical appearance of the container and includes design, color, shape, labeling, and materials.
• E) A premium includes product packaging and trade-show booths and exhibits.

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Definitions:

Integrity Status

A condition or quality of being whole, complete, or unimpaired, often used in the context of ethical or moral uprightness.

Succession Planning

The process of identifying and developing new leaders who can replace old leaders when they leave, retire, or die.

Retirement

The phase in life where one voluntarily leaves their job or career, often due to age.