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Explain Word of Mouth (WOM)as a Form of Brand Communication

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Essay

Explain word of mouth (WOM)as a form of brand communication.


Definitions:

Perfect Price Discrimination

A pricing strategy where a seller charges the maximum price that each consumer is willing to pay, thus capturing the entire consumer surplus.

Deadweight Loss

A loss of economic efficiency that can occur when the equilibrium for a good or service is not achieved, leading to an under or overallocation of resources.

Pay-per-view

A television service allowing viewers to purchase events to be viewed on a private telecast at home.

Deadweight Loss

The loss of economic efficiency that can occur when equilibrium for a good or a service is not achieved or is not achievable.

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