OpenReader

question 13

Multiple Choice

OpenReader.com is an Internet lending library in which people list and lend their own books and borrow books from other members.It asks satisfied customers to invite their friends to join and rewards them when their friends join.This is an example of:

• A) viral marketing.
• B) affiliate marketing.
• C) marquee banner advertising.
• D) behavioral targeting.
• E) sugging.

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Definitions:

Obsessive-Compulsive Disorder

A mental health disorder characterized by recurrent, unwanted thoughts (obsessions) and repetitive behaviors (compulsions) that the individual feels driven to perform.

Panic Attack

A sudden onset of intense fear or discomfort, often accompanied by physical symptoms such as rapid heartbeat and shortness of breath.

Panic Disorder

A psychiatric disorder characterized by sudden, unexpected attacks of intense fear or discomfort, often accompanied by physical symptoms.

Cognitive Theory

A psychological approach that emphasizes the importance of thought processes in understanding behavior and mental states.