As an Advertising Medium,one of the Disadvantages of Broadcast Television

question 17

Multiple Choice

As an advertising medium,one of the disadvantages of broadcast television is:

• A) its narrow coverage.
• B) its lack of immediacy.
• C) the absence of a prestigious image.
• D) its high production cost.
• E) its limited creativity.

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Definitions:

Integrity

The quality of being honest and having strong moral principles, essential in building trust between consumers and brands.

Real Time Analytics

The process of analyzing data as soon as it becomes available to make decisions without delay.

Data Mining

The process of analyzing large datasets to uncover patterns, correlations, and trends that can inform decision-making.

Behavioural Analytics

The study of consumers' actions and behaviors, primarily through data analysis, to improve marketing strategies and customer understanding.