Which of the Following Is True About the Use of Television

question 71

Multiple Choice

Which of the following is true about the use of television in IMC?

• A) Analog technology can provide interactive video and data services that are not possible with digital television.
• B) Television does not have the ability to induce the empathy of the buyer.
• C) Television is strictly a mass medium today, not a selective medium.
• D) Television's high visibility forces the sponsor to create ads that consistently reinforce a brand's strategic position.
• E) Television does not have the ability to address stakeholders and customers simultaneously.

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Definitions:

Federal Income Tax

A charge imposed by the IRS on the yearly income of individuals, corporations, trusts, and other legal entities.

Social Security Tax

Taxes collected to fund social security programs, typically levied on both employers and employees.

State Disability Insurance

A government insurance program that provides partial wage replacement to eligible workers who are unable to work due to a non-work-related illness or injury.

Payroll Tax Expense

Dues assessed on both employers and employees, generally calculated based on a fraction of the earnings paid to employees by their employers.