In Radio Advertising,a(n)_____ Guarantees a Certain Percentage of Spots in the Better

question 42

Multiple Choice

In radio advertising,a(n) _____ guarantees a certain percentage of spots in the better dayparts if the advertiser buys a total package of time.

• A) run-of-station basis
• B) average quarter-hour rating
• C) cume audience plan
• D) total audience plan package
• E) targeted daypart plan

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Definitions:

Paralysis

The loss of the ability to move one or more muscles, usually as a result of damage to the nervous system.

Speech Defect

A disorder or imperfection in the production or articulation of speech sounds.

Left Frontal

refers to the frontal part of the left hemisphere of the brain, associated with functions like reasoning, problem-solving, and planning.

Right Temporal

Pertaining to the right side of the temporal lobe of the brain, associated with processing of auditory information and encoding memory.