Which of the Following Is True About the Use of Television

question 71

Multiple Choice

Which of the following is true about the use of television in IMC?

• A) Analog technology can provide interactive video and data services that are not possible with digital television.
• B) Television does not have the ability to induce the empathy of the buyer.
• C) Television is strictly a mass medium today, not a selective medium.
• D) Television's high visibility forces the sponsor to create ads that consistently reinforce a brand's strategic position.
• E) Television does not have the ability to address stakeholders and customers simultaneously.

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