Which of the Following Is True of National Spot Announcements

question 48

Multiple Choice

Which of the following is true of national spot announcements?

• A) They tend to have more viewers than cable television.
• B) They do not suffer from the problem of advertising clutter.
• C) They are more expensive than advertising on a participation basis.
• D) They are less flexible than network advertising.
• E) They run in clusters between programs.

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Definitions:

Posting

The process of transferring entries from a journal into the respective accounts in the ledger.

Ledger Account

A record or statement that summarizes all the transactions relating to a particular item or entity in the accounting process.

Journal Page

A journal page refers to a sheet or electronic page in an accounting ledger where financial transactions are chronologically recorded.

Cash Advance

A short-term loan from a bank or alternative lender, often accessed through a credit card.