Which of the Following Types of TV Advertising Did Ross

question 51

Multiple Choice

Which of the following types of TV advertising did Ross Perot popularize?

• A) Program-length advertisement
• B) Specialized programming
• C) Classic programming
• D) Barter syndication
• E) First-run syndication

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Definitions:

Avoidance Response

A behavior that aims to prevent the occurrence of an unpleasant experience or situation by avoiding the stimulus that leads to it.

Unconditioned Response

An innate, involuntary response to a stimulus that happens without any previous education or conditioning.

Rowdy

Behaving in a noisy, disorderly, and often disruptive manner, typically as a part of a group or gathering.

Reinforcement

In psychology, a process by which the likelihood of a behavior is increased through the administration of positive stimuli (rewards) or the removal of negative stimuli.