In Television,gross Rating Points Refer to The

question 8

Multiple Choice

In television,gross rating points refer to the:

• A) sum of the potential number of viewers from each target audience.
• B) minimum audience share required by a national advertiser on a local station.
• C) total number of viewers of a particular media vehicle within a specific geographic area.
• D) total rating points achieved by a particular media schedule over a specific time period.
• E) targeted rating points achieved by a syndicated program during its first run.