Which of the Following Is True of Radio as an Advertising

question 26

Multiple Choice

Which of the following is true of radio as an advertising medium?

• A) Radio must compete with other activities for attention, and it always succeeds.
• B) Building a large audience through the radio is time consuming.
• C) Radio production is very expensive.
• D) Radio is a personal, one-on-one medium.
• E) Radio cannot entertain people outside their homes.

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Definitions:

Production

The method of producing products and services by merging work, materials, and technology.

Inefficient Allocations

Situations where resources are not optimally distributed, often leading to waste or unmet potential within an economy or system.

Price Ceilings

A cap set by the government on the maximum price that can be asked for a good, service, or resource.

Producer Surpluses

The difference between the actual price a producer receives for a product and the minimum price they would be willing to accept.