Which of the Following Is a Disadvantage of Magazine Advertising

question 12

Multiple Choice

Which of the following is a disadvantage of magazine advertising?

• A) It lacks flexibility in readership and advertising.
• B) It lacks immediacy that advertisers can get with newspapers or radio.
• C) It lacks authority and believability that enhances the commercial message.
• D) It lacks the permanence that gives a reader time to appraise ads in detail.
• E) It is unable to lend prestige to the products being advertised.

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Definitions:

Private Sector Workers

Employees who work for businesses owned by individuals or entities other than the government or public sector.

Phalanges

The bones of the fingers and toes.

Carpals

The bones that form the wrist, connecting the forearm to the hand.

Metacarpals

The five long bones in the hand located between the wrist and the fingers.