Which of the Following Is an Example of an Innovation

question 82

Multiple Choice

Which of the following is an example of an innovation in magazine advertising?

• A) Gatefolds
• B) Pop-up ads
• C) Inserts
• D) Junior units
• E) Island halves

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Definitions:

Word of Mouth

The informal transmission of information, opinions, or recommendations from person to person.

Highest Resources

The most significant or valuable assets, whether physical, financial, or human, available to an individual, organization, or nation.

Lowest

Representing the least or smallest amount or degree possible.

Media Preferences

The individual or collective choices and tendencies towards certain types of media platforms or content over others.