In Terms of the Classification of Business Publications Based on Readership,_____

question 16

Multiple Choice

In terms of the classification of business publications based on readership,_____ publications deal with a particular job function across a variety of industries.

• A) vertical
• B) horizontal
• C) primary
• D) secondary
• E) pass-along

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Definitions:

Entitlements

Rights or benefits that individuals are granted according to law or agreement.

Social Entrepreneurs

Individuals who recognize a societal problem and use entrepreneurial principles to organize, create, and manage a venture to achieve social change.

Traditional Entrepreneurs

Individuals who start and manage businesses to achieve financial profits, following conventional business models and practices.

Edelman Trust Barometer

An annual survey that measures the public's trust in institutions such as media, government, NGOs, and businesses.