Which of the Following Is True If an Advertiser Pays

question 46

Multiple Choice

Which of the following is true if an advertiser pays a run-of-paper (ROP) advertising rate to a newspaper?

• A) The advertiser has no control over where the ad appears in the newspaper.
• B) The advertiser is testing the pulling rate of two identical size ads with different content for the same product.
• C) The advertiser will not require the newspaper to rerun the ad if production quality is less than desirable.
• D) The advertiser will be charged for not fulfilling the contract for frequent or bulk space purchases.
• E) The advertiser is entitled to a rebate or credit for buying more inches than contracted.

---

Definitions:

Interpersonal Relationships

The connections and interactions between two or more people, which can impact various aspects of the workplace, including communication, teamwork, and morale.

Attitudes

A predisposition or tendency to respond positively or negatively towards a certain idea, object, person, or situation.

Interpersonal Distance

The physical or psychological space maintained between individuals during interactions, which can influence communication and social dynamics.

Intimacy

A close, familiar, and usually affectionate or loving personal relationship with another person or group.