Which of the Following Has the Overall Responsibility to Keep

question 37

Multiple Choice

Which of the following has the overall responsibility to keep an advertising project moving smoothly and under budget,while maintaining the required level of quality through every step of the production process of a commercial for an electronic media?

• A) Account planner
• B) Producer
• C) Art director
• D) Print production manager
• E) Cinematographer

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Definitions:

Intermediary

A mediator or agent between two parties who facilitates interaction, negotiation, or transaction, often seen in financial services, trade, and distribution channels.

Ultimate Consumer

The end-user or actual buyer who uses or consumes a product or service for personal use, not for resale.

Broker

A person or firm that acts as an intermediary between buyers and sellers, usually for a fee or commission.

Business Consultants

Professionals who provide expert advice in a particular area of business, such as management, operations, or marketing, to help organizations improve performance.