Which of the Following Is True of a Poster-Style Format

question 3

Multiple Choice

Which of the following is true of a poster-style format?

• A) It is a striking contrast of an Ayer No.1 layout.
• B) It scores the lowest recall among all ad formats.
• C) It has a dominant visual that occupies 60 to 70 percent of the ad's total area.
• D) It consists of multiple large pictures and two small ones.
• E) Its copy blocks comprise 85 percent of the ad.

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