Which of the Following About Developing Copy for Radio Advertising

question 42

Multiple Choice

Which of the following about developing copy for radio advertising holds true?

• A) Radio copy must avoid being intrusive in order to attract and hold the attention of listeners.
• B) It is important to include characters in the radio copy that sound highly exotic in order to grab listeners' attention.
• C) It is challenging, yet essential to make the radio copy script fit the time slot.
• D) Radio copy should use a large number of homonyms to ensure the message is clear.
• E) Radio copy should represent an overzealous effort to attract listeners.

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Definitions:

Cash Register Honesty

The principle or practice of being truthful and accurate in the handling of cash transactions and the management of cash registers.

Self-fulfilling Prophecies

A belief or expectation that an individual holds about a future event that manifests because the individual holds it.

Robert Merton

A prominent American sociologist who contributed to the sociology of science and developed the theory of deviance, including the concept of self-fulfilling prophecy.

Racial Conflict

A type of conflict arising when individuals or groups from different racial or ethnic backgrounds come into opposition or combat due to perceived or actual differences and inequalities.