Which of the Following Is an Important Guideline for Creating

question 9

Multiple Choice

Which of the following is an important guideline for creating effective radio commercials?

• A) Mention the advertiser's name early and often.
• B) Use several varied selling points.
• C) Use passive voice and lesser verbs than adjectives.
• D) Ensure the commercial is completed within 20 seconds.
• E) Put across a long list of copy points and complex arguments.

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Definitions:

Reaction Formation

A defense mechanism where an individual expresses feelings that are the opposite of their unconscious desires.

Phallic Stage

A stage in Freudian psychosexual development occurring roughly between the ages of three and six, where the libido is focused on the genital area.

Personal Unconscious

A term by Carl Jung referring to all information that is present within an individual’s mind, but not readily available to conscious awareness.

Unconscious

For Freud, the primary motivating force of human behavior, containing repressed memories as well as instincts, wishes, and desires that have never been conscious.