Which of the Following Guidelines Should Be Followed to Ensure

question 40

Multiple Choice

Which of the following guidelines should be followed to ensure television commercials are effective?

• A) Focus on building a complex commercial with non-descriptive language.
• B) Concentrate solely on the opening of the ad.
• C) Create an attention-getting opening.
• D) Ensure demonstrations are based on fantasy to create an impact.
• E) Use a variety of camera tricks and hype to present the ad.

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Definitions:

S&P 500

A U.S. stock market index reflecting the market value of 500 major companies with common stock on the NYSE or NASDAQ.

Correlation

A statistical measure that describes the degree to which two variables move in relation to each other.

Standard Deviation

A statistical measure that represents the dispersion or variability of a data set or investment returns around the mean.

Covariance

A measure of the degree to which two variables move in relation to each other. It can indicate if the movements are positively or negatively correlated.