One of the Principles of Design Followed by a Layout

question 13

Multiple Choice

One of the principles of design followed by a layout artist is that:

• A) the total headline area should always fill 80 percent of the ad.
• B) ads should comprise multiple dominant visuals that occupy 10 percent of the total area.
• C) the space within the ad should be divided into asymmetrical units.
• D) a directional pattern should be evident so that the reader knows in what sequence to read.
• E) all elements of the ad should have equal emphasis in order to avoid dominating the others.
• Advertising author Roy Paul Nelson points out that the principles of design are to the layout artist what the rules of grammar are to the writer. The basic rules include the following:
• (a) The design must be in balance.
• (b) The space within the ad should be broken up into pleasing proportions.
• (c) A directional pattern should be evident so the reader knows in what sequence to read.
• (d) Some force should hold the ad together and give it unity.

Identify the relationship between monopoly equilibrium, economic efficiency, and social welfare.

Explore the conditions under which monopolies may earn zero economic profits in the long-run equilibrium.

Understand the elasticity of the monopolist’s demand curve and its implications for pricing and revenue.

Understand the pricing strategies and behavior of a monopolist.

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Definitions:

Nerve Fibers

Long, thin extensions from neurons that transmit nerve impulses to other cells.

Muscle Fibers

The cells of muscles that contract to produce movement. Muscle fibers are long, cylindrical cells that make up skeletal muscle.

Amoeboid Cells

Cells that move or feed by forming extensions of their cytoplasm, known as pseudopodia, typical of amoebas.

Lophotrochozoans

A group of protostome animals, including mollusks and annelids, known for their developmental characteristics such as a trochophore larva or a feeding structure called a lophophore.