For Which of the Following Products Is Straight-Sell Copy Most

question 79

Multiple Choice

For which of the following products is straight-sell copy most effective?

• A) Low think-involvement products
• B) Products that are easy to use
• C) Industrial products
• D) Low-tech products
• E) Agricultural products

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Definitions:

Negative Information

Information that is unfavorable or detrimental, requiring careful handling when being communicated to avoid adverse reactions.

Footnote

A supplementary note at the bottom of a page that provides additional information or references.

Lengthy Memos

Extended written communications that address specific topics, often used within an organization to convey information or directives.

Emphasize

To give special importance or prominence to something in speaking or writing.