Which of the Following About Developing Copy for Radio Advertising

question 42

Multiple Choice

Which of the following about developing copy for radio advertising holds true?

• A) Radio copy must avoid being intrusive in order to attract and hold the attention of listeners.
• B) It is important to include characters in the radio copy that sound highly exotic in order to grab listeners' attention.
• C) It is challenging, yet essential to make the radio copy script fit the time slot.
• D) Radio copy should use a large number of homonyms to ensure the message is clear.
• E) Radio copy should represent an overzealous effort to attract listeners.

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Definitions:

Foreign Policy

A government's strategy in dealing with other nations, focusing on diplomacy, economic interests, and military strategy to achieve national objectives.

Central Place

A key concept in geographical and urban planning theory, referring to a settlement where various goods and services are available for a surrounding area.

Rwandan Genocide

1994 genocide conducted by the Hutu ethnic group upon the Tutsi minority in Rwanda.

Ethnic Cleansing

The systematic removal of an ethnic group from a territory through violence or intimidation in order to create a homogeneous society; the term was popularized by the Yugoslav policy brutally targeting Albanian Muslims in Kosovo.