Ads for Lloyd and Reid Insurance Feature an Umbrella Representing

question 97

Multiple Choice

Ads for Lloyd and Reid Insurance feature an umbrella representing the insurance cover provided by the company.This image was chosen because it would be readily understood in most countries despite differences in language and culture.In this example,the umbrella can be called a(n) :

• A) icon.
• B) logotype.
• C) seal.
• D) hook.
• E) kicker.

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Definitions:

Implicit Association Test

A psychological test designed to reveal underlying attitudes or biases by measuring the speed of people’s associations between concepts.

Amygdala

A part of the brain's limbic system involved in emotion, particularly in the processing of fear-related stimuli.

Black Faces

A term that could relate to representation and perceptions of Black individuals in visual media and societal contexts, depending on context it may be used differently.

Dual Process Approach

A theory suggesting that the human mind operates via two different systems: one fast and intuitive and the other slow and rational.