Ads Based on Negatively Originated Motives Resonate with the Audience

question 24

Multiple Choice

Ads based on negatively originated motives resonate with the audience by being highly _____.They offer relief from some problem.

• A) informational
• B) transactional
• C) emotional
• D) transformational
• E) rational

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Definitions:

MMPI

A comprehensive psychological inventory used to assess a variety of mental disorders and personality structure.

Antisocial Tendencies

Patterns of behavior that show a lack of consideration for others and can include hostility towards societal norms and laws.

Personality Test

A psychological assessment tool designed to reveal aspects of an individual's character or psychological makeup.

Individualistic Culture

A culture that values personal independence and self-expression, often prioritizing individual goals and achievements over collective ones.