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A(n) _____ refers to a simple description and explanation of a campaign's overall creative approach-what the campaign says,how it says it,and why.
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Q31: _ measures the intensity of a media
Q35: Which of the following refers to a
Q37: Which of the following is true of
Q56: In projective techniques,the researcher tries to involve
Q57: When developing an IMC budget,an IMC focus
Q72: In terms of the classification of business
Q82: In a sole sponsorship for network advertising,the:<br>A)
Q96: A(n)_ is a proof that is created
Q100: The body copy in a print ad