Which of the Following Refers to Art Direction

question 28

Multiple Choice

Which of the following refers to art direction?

• A) It is the integration of the efforts of the copywriter and the artist.
• B) It involves execution of the step-by-step process outlined in the creative brief.
• C) It refers to an entire presentation, including verbal and aural elements.
• D) It is the process of managing the visual presentation of a message.
• E) It is a technique for transforming concepts into verbal and nonverbal ad components.

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Definitions:

Organism's Responding

The manner in which an organism reacts to stimuli or changes in its environment.

Conditioned Response

A learned reaction to a previously neutral stimulus that occurs as a result of conditioning, typically demonstrated in Pavlov’s dog experiment.

Unconditioned Response

A spontaneous, innate response to a trigger that happens without any previous training or conditioning.

Conditioned Stimulus

A previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.