Which of the Following Is a Reason for the Increasing

question 66

Multiple Choice

Which of the following is a reason for the increasing cost of reaching target audiences for almost all media?

• A) Traditional media such as radio and newspapers have given way to nontraditional media such as DVDs and shopping carts.
• B) Television has become the only media that can be used to reach all types of people.
• C) Due to government regulations, advertisers can use only one medium to communicate their messages.
• D) People can cope with only so many messages, so the media have to restrict the number of ads they sell.
• E) TV is now fragmented into network, syndicated, spot, local, and OnDemand, as well as cable to enable advertisers to reach a wider audience.

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Definitions:

Achievement Motivation

A drive or desire to excel or achieve in tasks, leading individuals to pursue goals with determination and persistence.

Family Income

The total amount of money earned by members of a family, contributing to the household's economic status.

Self-Report Technique

A method of data collection where participants provide information about themselves, often used in research studies and surveys.

Observation

The process of monitoring or recording the behavior of people, objects or occurrences, usually for the purposes of research or assessment.