Which of the Following Is the Web-Based System Developed by Interactive

question 54

Multiple Choice

Which of the following is the Web-based system developed by Interactive Market Systems (IMS) that consolidates and summarizes planning data in a single relational database?

• A) Adforum
• B) Agency RollUp
• C) Advertising Redbooks
• D) Datastream
• E) eMarketer

---

Definitions:

Marginal Utility

The additional satisfaction or utility received by consuming one more unit of a good or service.

Total Utility

The overall pleasure or value derived by using a certain amount of an item or service.

Marginal Utility

The extra pleasure or benefit a buyer receives from purchasing an additional unit of a product or service.

Total Utility

The overall satisfaction or fulfillment a consumer derives from consuming a particular quantity of goods or services.