Describe the Three Principal Scheduling Tactics Used by Media Planners

question 79

Essay

Describe the three principal scheduling tactics used by media planners to build continuity in a campaign.

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Definitions:

Fair Use

A legal doctrine that allows limited use of copyrighted material without permission for purposes like criticism, commentary, or education.

Lanham Act

The primary federal trademark statute in the United States, which governs trademarks, service marks, and unfair competition, providing protection for brand names and logos used in commerce.

Federal Trademark Dilution Revision Act

A law aimed at providing additional protection to famous trademarks from uses that dilute their distinctiveness, even in the absence of any consumer confusion or competition.

Sonny Bono Act

A law that extends copyright protection terms in the U.S., formally known as the Copyright Term Extension Act.